What you are actually paying for when you buy gold jewellery
A necklace is not priced like a gold bar. Here is every component of the number on the tag, and which parts a jeweller can honestly justify.
The Autumn Collection
Weighed in gold. Priced in truth.
Every piece is priced against today's live market rate — the metal, the making and the stones, itemised in full.
The collections
Considered pieces for occasions that deserve them.
New arrivals
-
18K
Thick Rope Chain
₹148,280.00 -
18K
Silky Rope Chain
₹87,230.00 -
18K
Everyday Nice Chain
₹112,500.00 -
18K
Fine Hollow Chain
₹54,890.00 -
18K
Light Hollow Chain
₹70,470.00 -
18K
Figaro Link Chain
₹120,080.00 -
18K
Heavy Curb Chain
₹257,790.00 -
18K
Heritage Curb Chain
₹192,710.00
You should know what you are paying for.
Our prices are not set once and forgotten. They are recalculated against the live bullion market, then broken down for you on every product page: the weight of metal, its purity, the making charge, and each stone valued individually.
Once a piece is in your bag, we hold that price so the market cannot move against you mid-purchase.
Today's rates
- Gold · 24K (999 fine)
- ₹12,500.00 / g
- Gold · 22K (916)
- ₹11,458.33 / g
- Silver · Sterling Silver 925
- ₹143.38 / g
- Silver · Fine Silver 999
- ₹154.85 / g
- Platinum · Platinum 950
- ₹3,230.00 / g
- Platinum · Platinum 900
- ₹3,060.00 / g
From the journal
Choosing a purity: 22K, 18K or 14K
Higher is not better, it is different. What each purity is actually good for, and why an engagement ring and a bangle want different metal.
How to choose the right chain length
Length changes how a chain sits on the neck and what you can hang from it. A practical guide to the common lengths, and the mistakes that leave a chain sitting in the wrong place.